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An advice column is a column at a magazine or newspaper written by an advice columnist (colloquially known as an agony aunt, or agony uncle if the columnist is a male). The image presented was originally of an older woman providing comforting advice and maternal wisdom, hence the name "aunt".
An advice columnist answers readers\' queries on personal problems, in particular giving advice about sexual problems. In many cases, the queries, as well as the answers, have been created in the office, and the agony aunt is actually a team of writers. Marjorie Proops\'s name appeared (with photo) long after she retired. The nominal writer may be a pseudonym, or in effect a brand name; the accompanying picture may bear little resemblance to the actual author.
The term is beginning to fall into disuse, as the scope of personal advice has broadened, to include overtly sexual matters — pioneered by the likes of Dr. Ruth — as well as general lifestyle issues.
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Many advice columns are now syndicated and appear in countless newspapers. Such prominent U.S. examples include Dear Abby, Ann Landers, and in a more modern form, Carolyn Hax\'s "Tell Me About It".
Columnist advice now appears on the Internet as well. One form is via large sites with many voluntary \'agony aunts\'. These \'wisdom of the crowd\' sites invite visitors to comment upon problems which are posted publicy. While this can have the benefit of getting many answers for free, frequently replies are posted by those who seek to poke fun or worse, which can be upsetting for the genuine thread posters. These sites must therefore be closely monitored. Other sites try to mix paid-for private replies with publicly-posted free answers. www.itsworthasking.com is an example of this.
A new breed of Internet agony aunt has also proved popular: the one without a \'column\'. Sites no longer print the problems received by correspondents but instead guarantee confidentiality of both problem and reply. Thanks to the speed of electronic communication, the agony aunts still exist but respond by email for a fee, instead of gaining revenue by higher circulations. While the masses lose out in terms of gawping at the misfortune of others, correspondents gain in terms of professionally-written personal and private replies.
Questions are most often asked \'anonymously\', with the signature assuming the problem that is being expressed. For example, someone who is asking about erratic behaviour in their partner may sign their letter "Confused, Johannesburg".
On the Internet, a greater variation on the signature theme is often seen. The person\'s signature may refer to the problem being expressed, but rather in a phrase, which the \'agony aunt\' abbreviates so as to spell an appropriate word. For instance, "Confused About My Partner" would become "CAMP". Dan Savage uses this method to comic effect in his Savage Love column.
The world\'s first online advice column was Cornell University\'s "Dear Uncle Ezra," established in 1986.
Inevitably the "Agony Aunt" has become the subject of fiction, often satirically or farcically. Versions of the form include:
The Agony Aunts, Dotsie and Sadie, are the chilling elderly enforcers of the Street of Negotiable Affection in author Terry Pratchett\'s Discworld series of novels.
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